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1.
Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR.

2.
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Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

3.
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Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by Series: Marketing for professionals series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL.

4.
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Cross-cultural team building : guidelines for more effective communication and negotiation by Series: McGraw-Hill training series
Material type: Text Text
Publication details: Berkshire: McGraw-Hill Companies 1996
Availability: Items available for loan: KEIC (1)Call number: 658.402 BER.

5.
Marketing across cultures by Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

6.
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International marketing : a cultural approach by Jean-Claude Usunier by
Material type: Text Text
Language: English
Publication details: London: Prentice Hall International Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

7.
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Data analysis using regression models : the business perspective (with Floppy) by Edward W. Frees by
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 300.1519536 FRE.

8.
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Varieties of environmentalism : essays north and south by Ramachandra Guha and J. Martinez-Alier by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1998
Availability: Items available for loan: KEIC (1)Call number: 333.7 GUH.

9.
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Globalization of services : India's opportunities and constraints by Rupa Chanda by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 381.0954 CHA.

10.
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Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

11.
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Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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12.
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Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

13.
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New developments and approaches in consumer behaviour research by
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NEW.

14.
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Fast boat to China : corporate flight and the consequences of free trade : lessons from Shanghai by Andrew Ross by
Material type: Text Text
Language: English
Publication details: New York: Panthen Books 2006
Availability: Items available for loan: KEIC (1)Call number: 331.792095113 ROS.

15.
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Public relations cases : international perspectives by
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

16.
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Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ...

17.
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Another one bites the frass making sense of international advertising by Simon Anholt by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

18.
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Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

19.
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How to run seminars and workshops : presentations skills for consultants, trainers, and teachers by Robert L. Jolles by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.456 JOL.

20.
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Advances in economic psychology by
Material type: Text Text
Publication details: New York: John Wiley and Sons 1997
Availability: Items available for loan: KEIC (1)Call number: 330.019 ADV.

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