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	1.	CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg by Greenberg, Paul Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.812 GRE. Place hold Add to cart (remove)
	2.	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ... Place hold Add to cart (remove)
	3.	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ... Place hold Add to cart (remove)
	4.	Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by Roman, Ernan Hornstein, Scott Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM. Place hold Add to cart (remove)
	5.	Financial services marketing by Tina Harrison by Harrison, Tina Material type: Text Language: English Publication details: Essex: Pearson Education Limited 2000 Availability: Items available for loan: KEIC (1)Call number: 332.10688 HAR. Place hold Add to cart (remove)
	6.	The performance prism : the scorecard for measuring and managing business success (with CD) by Andy Neely, Chris Adams and Mike Kennerley by Neely, Andy Adams, Chris Kennerley, Mike Material type: Text Language: English Publication details: Harlow: Pearson Education Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.4 NEE. Place hold Add to cart (remove)
	7.	Retail power plays : from trading to brand leadership strategies for building retail brand value by Andrew Wileman and Michael Jary by Wileman, Andrew Jary, Michael Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 WIL. Place hold Add to cart (remove)
	8.	Marketing management : a relationship marketing perspective by Cranfiel School of Management Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR. Place hold Add to cart (remove)
	9.	The Nissan report : a bold new blueprint for successful innovation in American business by Barnett, Steve (ed.) Material type: Text Publication details: New York: Avon Books 1992 Availability: Items available for loan: KEIC (2)Call number: 338.76292 NIS, ... Place hold Add to cart (remove)
	10.	Customer service on the internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne by Sterne, Jim Edition: 2nd ed. Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.81202854678 STE. Place hold Add to cart (remove)
	11.	The guru guide to the knoledge economy : the best ideas for operating profitably in a hyper competitive world by Joseph H. Boyett and Jimmie T. Boyett by Boyett, Joseph H Boyett, Jimmie T Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2001 Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ... Place hold Add to cart (remove)
	12.	Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by Hofmeyr, Jan Rice, Butch Material type: Text Language: English Publication details: West sussex: John wiley and sons ltd 2000 Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ... Place hold Add to cart (remove)
	13.	Creating value for customers: designing and implementing a total corporate strategy by William A. Band by Band, William A Material type: Text Language: English Publication details: New York: John Wiley and Sons 1991 Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN. Place hold Add to cart (remove)
	14.	Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott by Temporal, Paul Trott, Martin Material type: Text Language: English Publication details: Singapore: John Wiley and Sons Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM. Place hold Add to cart (remove)
	15.	The service profit chain : how leading companies link profit and growth to loyalty, satisfaction and value by James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger by Heskett, James L Sasser, W. Earl Schlesinger, Leonard A Material type: Text Language: English Publication details: New York: The Free Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Add to cart (remove)
	16.	Advances in relationship marketing by Payne, Adrian (ed.) Material type: Text Publication details: London: Kogan Page Limited 1995 Availability: Items available for loan: KEIC (1)Call number: 658.802 ADV. Place hold Add to cart (remove)
	17.	No cover image available Business solutions on demand : how to transform from a product-led to a service-led company by Mark Cerasale and Merlin Stone by Cerasale, Mark Stone, Merlin Material type: Text Language: English Publication details: London: Kongan Page Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.4012 CER. Place hold Add to cart (remove)
	18.	Marketing revolution ! : the radical new approach to transforming the business, the brand and the bottom line by Paul R. Gamble, Alan Tapp, Anthony Marsella and Merlin Stone Material type: Text Language: English Publication details: London: Kongan Page Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Add to cart (remove)
	19.	Up close and personal ? : customer relationship marketing @ work by Paul R. Gamble, Merlin Stone, Neil Woodcock and Brayan Foss Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.812 UPC. Place hold Add to cart (remove)
	20.	The end@ged customer : the new rules of internet direct marketing by Hans Peter Brondmo by Brondmo, Hans Peter Material type: Text Language: English Publication details: New York: PALGRAVE 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO. Place hold Add to cart (remove)

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Your search returned 55 results.