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1.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL.

2.
Information technology and the networked economy by Patrick G. McKeown by
  • McKeown, Patrick G
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 001.64 MCK.

3.
Human resource and personnel management : text and cases by K. Aswathappa by
  • Aswathappa, K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 ASW.

4.
Research methods in mass communication by
  • Stempel, Guido H. (ed.)
  • Westley, Bruce H. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliff: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (5)Call number: 302.23 RES, ...

5.
Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
  • Dillon, William R
  • Firtle, Neil H
  • Madden, Thoams J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

6.
Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Holloway by
  • Daymon, Christine
  • Holloway, Immy
Material type: Text Text
Language: English
Publication details: London: Routledge 2003
Availability: Not available: KEIC: Checked out (1).

7.
Researching children's experience : methods and approaches by
  • Greene, Sheila (ed.)
  • Hogan, Diane (ed.)
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 305.23072 RES.

8.
Advertising in society: classic and contemporary readings on advertising's role in society by Roxanne Hovland and Gray B. Wilcox by
  • Hovland, Roxanne
  • Wilcox, Gray B
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 HOV.
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9.
Psychology : a student's handbook by Michael W. Eysenck by
  • Eysenck, Michael W
Material type: Text Text
Language: English
Publication details: Hove: Psychology Press Ltd. Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 150 EYS.

10.
Principles of retail management by Rosemary Varley and Mohammed Rafiq by
  • Varley, Rosemary
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 VAR.

11.
A companion to media studies by
  • Valdivia, Angharad N. (ed.)
Series: Blackwell companions in cultural studies; 6
Material type: Text Text
Publication details: MA: Blackwell Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 COM.

12.
Cases in business ethics by
  • Sharp, David J. (ed.)
Series: The Ivey casebook series
Material type: Text Text
Publication details: California: Sage Publiction Inc., 2006
Availability: Items available for loan: KEIC (1)Call number: 174.7 CAS.

13.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi:: Prentice-Hall of India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL. Not available: KEIC: Lost (1).

14.
Marketing is business : insights for the 21st century by Walter E. Vieira by
  • Vieira, Walter E
Material type: Text Text
Language: English
Publication details: New Delhi: Vision Books 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 VIE.

15.
Modern management control system : text and case by Kenneth A. Merchant by
  • Merchant, Kenneth A
Series: The Robert S. Kaplan series in management accounting
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 MER.

16.
Social marketing : from tunes to symphonies by Gerard Hastings and Christine Domegan by
  • Hastings, Gerard
  • Domegan, Christine
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (2)Call number: 658.8 HAS, ...

17.
Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley by
  • Donovan, Rob
  • Henley, Nadine
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 DON.

18.
Doing interviews by Steinar Kvale by
  • Kvale, Steinar
Series: The Sage Qualitative Research Kit / edited by Uwe Flick
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2007
Availability: Not available: KEIC: Checked out (1).

19.
Qualitative data analysis : an expanded sourcebook by Matthew B. Miles, A. Michael Huberman by
  • Miles, Matthew B
  • Huberman, A. Michael
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications 1994
Availability: Not available: KEIC: Checked out (1).

20.
Marketing research by G. C. Beri by
  • Beri, G. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

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