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1.
Getting it right the second time : how ingenuity transformed forty-nine marketing failures into successful products by Michael Gershman by
  • Gershman, Michael
Material type: Text Text
Language: English
Publication details: London: Mercury Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.809 GER.

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2.
Brand switch by Jagdeep Kapoor by
  • Kapoor, Jagdeep
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

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3.
Brand switch : principles and strategies for brand success by Jagdeep Kapoor by
  • Kapoor, Jagdeep
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

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