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1.
What is brand equity, anyway? : selected papers on brands and advertising by Paul Feldwick by
  • Feldwick, Paul
Material type: Text Text
Language: English
Publication details: Oxfordshire: World Advertising Research Center 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 FEL.

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2.
Using semiotics in marketing : how to achieve consumer insight for brand growth and profits by
  • Lawes, Rachel
Publication details: London Kogan Page 2020
Availability: Not available: KEIC: Checked out (1).

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