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1.
Market mapping : how to use revolutionary new software to fins analyze, and keep customers by Sunny Baker and Kim Baker by
  • Baker, Sunny
  • Baker, Kim
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8350285 BAK.

2.
Project management: the managerial process by Clifford F Gray; Erik W Larson by
  • Gray, Clifford F
  • Larson, Erik W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4 GRA.

3.
Personnel management by Edwin B. Flippo by
  • Flippo, Edwin B
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publishing Co. Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.3 FLI.

4.
The art of retailing by A. J. Lamba by
  • Lamba, A. J
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 LAM.

5.
Marketing communication : contexts, contents and strategies by Chris Fill by
  • Fill, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

6.
Media planning : strategy and imagination by William J. Donnelly by
  • Donnelly, William J
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 DON.

7.
Social ecology by
  • Guha, Ramachandra (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2000
Availability: Items available for loan: KEIC (1)Call number: 333.7 SOC.

8.
The economic history of India, 1857-1947 by Tirthankar Roy by
  • Roy, Tirthankar
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 330.954035 ROY.

9.
Business and competitive dynamics : survival and growth strategies by
  • Goyal, D. P. (ed.)
  • Gautam, Taruna (ed.)
  • Ram, Manoranjan P. (ed.)
Series: Macmillan advanced research series
Material type: Text Text
Publication details: New Delhi: Institute of Management Education, Macmillan India Ltd., 2008
Availability: Items available for loan: KEIC (1)Call number: 338.6048 BUS.

10.
Journalism and new media by John V. Pavlik by
  • Pavlik, John V
Material type: Text Text
Language: English
Publication details: New York: Columbia University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 070.40285 CHA.

11.
Corporate communications management : the renaissance communicators in information-age organizations by Diane Gayeski by
  • Geyeski, Diane
Material type: Text Text
Language: English
Publication details: Stoneham: Butterworth-Heinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 658.45 GAY.

12.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

13.
Small is beautiful: a study of economics as if people mattered by E. F. Schumacher by
  • Schumacher, E. F
Material type: Text Text
Language: English
Publication details: London: Abacus 1993
Availability: Items available for loan: KEIC (1)Call number: 338.642 SCH.

14.
Women and radio : airing differences by
  • Mitchell, Caroline (ed.)
Material type: Text Text
Publication details: London: Routledge, 2000
Availability: Items available for loan: KEIC (1)Call number: 384.54082 WOM.

15.
Teaching the elephant to dance : the manager's guide to empowering change by James A. Belasco by
  • Belasco, James A
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.4063 BEL.

16.
Knowledge and the probation service : raising standards for trainees, assessors, and practitioners by Philip Whitehead and Jamie Thompson by
  • Whitehead, Philip
  • Thompson, Jamie
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (1)Call number: 364.630683 WHI.

17.
Marketing on the internet : multimedia strategies for the World Wide Web by Jill H. Ellsworth by
  • Ellsworth, Jill H
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1996
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELL.

18.
Advertising on the internet by Robbin Zeff and Brad Aronson by
  • Zeff, Robbin
  • Aronson, Brad
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 ZEF.

19.
Special events : twenty-first century global event management by Joe Jeff Goldblatt by
  • Goldblatt, Joe Jeff
Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

20.
Broadcasting cable web programming : strategies and practices by Susan Tyler Eastman and Douglas A. Ferguson by
  • Eastman, Tyler Eastman
  • Ferguson, Douglas A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 1996
Availability: Items available for loan: KEIC (1)Call number: 791.4502360973 EAS.

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