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1.
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The new rules : how to succeed in today's post-corporate world by John P. Kotter by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

2.
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Human development report 1999 by United Nations development programme
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.31 HUM.

3.
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Cognitive and effective response to advertising by
Material type: Text Text
Publication details: Lexington: Lexington Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1019 CAF.

4.
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Managing corporate reputations by
Material type: Text Text
Publication details: London: Kogan Page Limited, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.29 MAN.

5.
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Media policy : convergence, concentration and commerce by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.
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6.
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Communication uncertainty : media coverae of new and controversial science by
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 COM.
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7.
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Emotions in advertising : theoretical and practical explorations by
Material type: Text Text
Publication details: Westport: Quorum Books 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1019 EMO.

8.
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Proceedings of the 1993 conference of the american academy of advertising by
Material type: Text Text
Publication details: New York: American Academy of Advertising 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

9.
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Proceedings of the 1994 conference of the american academy of advertising by
Material type: Text Text
Publication details: New York: American Academy of Advertising 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

10.
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FutureShop : how the new auction culture will revolutionize the way we buy, sell, and get the things we really want by Daniel Nissanoff by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2006
Availability: Items available for loan: KEIC (1)Call number: 381.177 NIS.

11.
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Brands and advertising : how advertising effectness influences brand equity by Giep Franzen by
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FRA.

12.
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Economic and social survey of Asia and the pacific 2006 energizing the global economy
Material type: Text Text
Language: English
Publication details: New Delhi: Academic Foundation 2006
Availability: Items available for loan: KEIC (1)Call number: 330.95 ECO.

13.
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Psychological testing : a practical approach to design and evaluation by Theresa J.B. Kline by
Material type: Text Text
Language: English
Publication details: New Delh: Vistaar Publications 2005
Availability: Items available for loan: KEIC (1)Call number: 150.287 KLI.

14.
Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler and John A. Caslione by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2009
Availability: Items available for loan: KEIC (2)Call number: 658 KOT, ...

15.
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Rethinking multiculturalism : cultural diversity and political theory by Bhikhu Parekh by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 305.8 PAR.

16.
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Rethinking the MBA : business education at a crossroads by Srikant M Datar; David A Garvin and Patrick G Cullen by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2010
Availability: Items available for loan: KEIC (1)Call number: 371.9 DAT.

17.
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Buy-in : saving your good idea from being shot down by John P. Kotter and Lorne A. Whitehead by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

18.
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Design and analysis of experiments by Douglas C. Montgomery by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: John Wiley and Sons, Inc 2014
Availability: Items available for loan: KEIC (1)Call number: 519.57 MON.

19.
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Narratives from the margins : aspects of adivasi history in India by
Material type: Text Text
Publication details: New Delhi: Primus Books, 2012
Availability: Items available for loan: KEIC (1)Call number: 305.56880954 NAR.

20.
Advertising planning methods by JWT by
Material type: Text Text
Language: English
Publication details: : J. Walter Thompson Company 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

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