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2061.
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The essential guide to knowledge management : e-business and CRM applications by Amrit Tiwana by
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4038 TIW.

2062.
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Services marketing : people, technology, strategy by Christopher Lovelock by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

2063.
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4-D branding : cracking the corporate code of the network economy by Thomas Gad with a foreword by Richard Branson by
Material type: Text Text
Language: English
Publication details: Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 GAD.

2064.
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Brands in the balance : meeting the challenges to commercial identity by Kevin Drawbaugh by
Material type: Text Text
Language: English
Publication details: Delhi: addison Wesley Longman (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 DRA.

2065.
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The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business by Ken Burnett by
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.81221 BUR.

2066.
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Fundamentals of financial management by James C. Van Horne and John M. Wachowicz by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 VAN.

2067.
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Marketing for hospitality and tourism by Philip Kotler, John Bowen and James Makens by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education Pet. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.809647 KOT.

2068.
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Rural marketing : text and cases by C. S. G. Krishnamacharyulu and Laitha Ramakrishnan by
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.81734 KRI.

2069.
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Financial management and policy James C. Van Horne by Series: Prentice Hall finance series
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 VAN.

2070.
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A framework for human resource management by Gary Dessler by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 DES.

2071.
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A framework for marketing management by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Online resources:
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

2072.
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Introduction to mangement accounting by Charles T. Horngren, Gary L. Sundem and William O. Stratton by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.1511 HON.

2073.
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Modern management control system : text and case by Kenneth A. Merchant by Series: The Robert S. Kaplan series in management accounting
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 MER.

2074.
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Anthropology by Carol R. Ember, Melvin Ember and Peter N. Peregrine by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 301 EMB.

2075.
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Psychological testing by Anne Anastasi and Susana Urbina by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 153.9 ANA.

2076.
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Consumer behaviour by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

2077.
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Marketing management by Philip Kotler by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (8)Call number: 658.802 KOT, ...

2078.
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The truth about managing people and nothing but the truth by Stephen P. Robbins by Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 ROB.

2079.
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Fundamentals of futures and options markets (With Floppy) by John C. Hull by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 332.6452 HUL.

2080.
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Options futures and other derivatives (with CD) by John C. Hull by Series: Prentice Hall finance series
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 332.632 HUL.

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