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241.
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Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

242.
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Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

243.
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The end of advertising as we know it by Sergio Zyman and with Armin Brott by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 ZYM, ...

244.
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Leap : a revolution in creative business strategy by Bob Schmetterer by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiely and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 SCH.

245.
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Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.
  (1 votes)
246.
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On target : how the world's hottest retailer hit a bull's eye by Laura Rowley by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1410973 ROW.

247.
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A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

248.
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Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

249.
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Hey, whipple, squeeze this : a guide to creating great ads by Luke Sullivan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUL. Not available: KEIC: Checked out (1).

250.
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Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ...
  (1 votes)
251.
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Warp speed branding : the impact of technology on marketing by Agnieszka M. Winkler by
Material type: Text Text
Language: English
Publication details: : 1999
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

252.
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Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

253.
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Advertising on the internet by Robbin Zeff and Brad Aronson by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 ZEF.

254.
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Kellogg on marketing by
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

255.
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Another one bites the frass making sense of international advertising by Simon Anholt by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

256.
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The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

257.
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Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

258.
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The peaceable kingdom : building a company without factionalism, fiefdoms, fear and other staples of modern business by Stan Richards and David Culp by
Material type: Text Text
Language: English
Publication details: New York: PALGRAVE 2001
Availability: Items available for loan: KEIC (2)Call number: 659.1068 RIC, ...

259.
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Special events : twenty-first century global event management by Joe Jeff Goldblatt by Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

260.
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Advertising by design : creating visual communications with graphic impact by Robin Landa by
Material type: Text Text
Language: English
Publication details: New Jeresy: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 LAN.

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