Recommended By: Viral Nagori

Summary: This book leads the reader all the way from starting an ecommerce business, to selecting the right sales channels and ecommerce platform, web design and user interface, digital advertising, marketing, SEO and social media, ecommerce operations, legal, accounting and logistics, using key performance indicators (KPI's) to track your progress, and how to build your business to scale up.

Beyond the technology... effort, dedication, adaptability and a commitment to continuous learning are the cornerstones of a thriving e-commerce venture. Rather than falling for easy shortcuts and bogus promises of instant wealth, successful entrepreneurs need to embrace challenges, learn from failures, and navigate the competitive landscape with passion, resilience and determination. The road to e-commerce success isn't paved with illusions, but with the sweat and perseverance of those who understand and respect the realities of the journey.

Content:

Starting an Ecommerce Business
Types of Ecommerce Businesses
Sales Channels
Choosing an Ecommerce Platform
Building Your Website
Digital Advertising, Marketing, and Search Engine Optimization
Legal, Accounting and Logistics
Social Media: Building a Following on Facebook, Youtube, Instagram, TikTok, LinkedIn, X, and more.
Tracking Your Progress
Scaling It Up
AI and Ecommerce Glossary