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1.	Image from Amazon.com	Portfolio management for new products by Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt by Cooper, Robert G Edgett, Scott J Kleinschmidt, Elko J Material type: Text Language: English Publication details: Harlow Essex: Addison Wesley Longman Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 332.6 COO. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Advertising and sales promotion strategy by Gerard J. Tellis by Tellis, Gerard J Material type: Text Language: English Publication details: Readin: Addison Wesley Longman, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.82 TEL. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Making sense of society : an introduction to sociology by Marsh, Ian (ed.) Material type: Text Publication details: England: Addison Wesley Longman Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 301 MAR. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Markets and myths : forces for change in the media of Western Europe by Weymouth, Tony (ed.) Material type: Text Publication details: Harlow Essex: Addison Wesley Longman Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 302.23094 MAR. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	The knowledge management fieldbook by Wendi R. Bukowitz and Ruth L. Williams by Bukowitz, Wendi R Williams, Ruth L Material type: Text Language: English Publication details: Delhi: Addison Wesley Longman Pte. Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658 BUK. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny by Marc Braunstein and Edward H. Levine by Braunstein, Marc Levine, Edward H Material type: Text Language: English Publication details: Delhi: Addison Wesley Longman Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	E marketing : improving marketing effectiveness in a digital world by Malcolm McDonald and Hugh Wilson by McDonald, Malcolm Wilson, Hugh Material type: Text Language: English Publication details: New Delhi: Addison Wesley Longman Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The essential guide to knowledge management : e-business and CRM applications by Amrit Tiwana by Tiwana, Amrit Material type: Text Language: English Publication details: New Delhi: Addison Wesley Longman Pvt. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.4038 TIW. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	4-D branding : cracking the corporate code of the network economy by Thomas Gad with a foreword by Richard Branson by Gad, Thomas Material type: Text Language: English Publication details: Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 GAD. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Brands in the balance : meeting the challenges to commercial identity by Kevin Drawbaugh by Drawbaugh, Kevin Material type: Text Language: English Publication details: Delhi: addison Wesley Longman (Singapore) Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 DRA. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business by Ken Burnett by Burnett, Ken Material type: Text Language: English Publication details: New Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.81221 BUR. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Dynamic HTML : the HTML developer's guide by Jeff Rule by Rule, Jeff Material type: Text Language: English Publication details: Massauchusetts: Addison Wesley Longman 1999 Availability: Items available for loan: KEIC (1)Call number: 005.72 RUL. Place hold Save to lists Add to cart (remove)