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1.
Brands and advertising : how advertising effectness influences brand equity by Giep Franzen by
  • Franzen, Giep
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FRA.

2.
When to advertise by Simon Broadbent by
  • Broadbent, Simon
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 BRO.

3.
Tantrums and talent : how to get the best from creative people by Winston Fletcher by
  • Fletcher, Winston
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FLE.

4.
Advertising effectiveness: findings from empirical research by Giep Franzen by
  • Franzen, Giep
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1072 FRA, ...

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