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1.
Advertising and promotion : an IMC approach by Terence A. Shimp by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd.;India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

2.
Marketing strategy by Subhash C. Jain by
  • Jain, Subhash C
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 JAI.

3.
Retail management by Patrick M. Dunne and Robert F. Lusch by
  • Dunne, Patrick M
  • Lusch, Robert F
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DUN.

4.
Organizational theory, change and design by Richard L. Daft by
  • Daft, Richard L
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 DAF.

5.
Marketing management by Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA.

6.
Retail : business 2000 by Maria Townsley by
  • Townsley, Maria
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 TOW.

7.
Probability and statistics by William Mendenhall, Robert J. Beaver and Barbara M. Beaver by
  • Mendenhall, William
  • Beaver, Barbara M
  • Beaver, Robert J
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 519.5 MEN.

8.
International marketing by Kate Gillespie, Jean-Pierre Jeannet and H. David Hennessey by
  • Gillespie, Kate
  • Hennessey, H. David
  • Jeannet, Jean-Pierre
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.84 GIL.

9.
Managerial statistics (with CD) by Gerald Keller by
  • Keller, Gerald
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 519.502465 KEL.

10.
MGMT : a South Asian perspective by Chuck Williams and Manas Ranjan Tripathy by
  • Williams, Chuck
  • Tripathy, Manas Ranjan
Material type: Text Text
Language: English
Publication details: Delhi: Cengage Learning India Pvt. Ltd. 2013
Availability: Items available for loan: KEIC (5)Call number: 658 WIL, ...

11.
Understanding the theory and design of organizations by Richard L. Daft by
  • Daft, Richard L
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2015
Availability: Items available for loan: KEIC (2)Call number: 658.4 DAF, ... Not available: KEIC: Checked out (1).

12.
Statistics for management and economics by Gerald Keller by
  • Keller, Gerald
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: KEIC (16)Call number: 658.4033 KEL, ...

13.
Marketing management : A South-Asian Perspective with CourseMate by Dawn Iacobucci and Anupama Vohra by
  • Iacobucci, Dawn
  • Vohra, Anupama
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2020
Availability: Items available for loan: KEIC (1)Call number: 658.802 IAC.

14.
B2B marketing: A South-Asian perspective by
  • Hutt, Michael D
  • Sharma, Dheeraj
  • Speh, Thomas W
Edition: 11th ed.
Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2023
Availability: Items available for loan: KEIC (9)Call number: 658.804 HUT, ... Not available: KEIC: Checked out (1).

15.
Cloud computing and big data: From the basics to practical use cases by
  • Elayidom, M. Sudheep
  • Divakar, Sarith M
  • Mohan, Lija
  • Pandey, Tanmay Kumar
  • Agrawal, Shubham
Publication details: Delhi: Cengage Learning India Pvt.Ltd., 2025
Availability: Items available for loan: KEIC (1)Call number: 004.678 ELA.

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