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1.
The psychology of media and politics by George Comstock, Erica Scharrer by
  • Comstock, George
  • Scharrer, Erica
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Academic Press 2005
Availability: Items available for loan: KEIC (1)Call number: 320.014 COM.

2.
Consumer and industrial buying behaviour by
  • Woodside, Arch G. (ed.)
  • Sheth, Jagdish N. (ed.)
  • BennettRoloff, Peter D. (ed.)
  • Michael, E. (ed.)
Material type: Text Text
Publication details: New York: Elsevier North Holland Inc., 1977
Availability: Items available for loan: KEIC (1)Call number: 658.834 CON.

3.
The culturally customized Website : Customizing web sites for the global marketplace by Nitish Singh and Arun Pereira by
  • Singh, Nitish
  • Pereira, Arun
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Butterwoth-Heinemann 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 SIN .

4.
Creating powerful brands by Leslie de Chernatony and Malcolm McDonald by
  • De Chernatony, Leslie
  • McDonald, Malcolm
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 GUP.

5.
Strategic management and business analysis (with CD) by David Williamson, Wyn Jenkins, Peter Cooke and Keith Michael Moreton
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 STR.

6.
Managing innovation : new technology, new products, and new services in a global economy by John E. Ettlie by
  • Ettlie, John E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.514 ETT.

7.
Strategic marketing planning by Colin Gilligan and Richard M. S. Wilson by
  • Gilligan, Colin
  • Wilson, Richard M. S
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 GIL.

8.
International retail marketing : a case study approach by
  • Bruce, Margaret (ed.)
  • Moore, Christopher M. (ed.)
  • Birtwistle, Grete (ed.)
Material type: Text Text
Publication details: New Delhi: Elsevier India Private Limited, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

9.
New product development : from initial idea to product management (with CD) by Marc A. Annacchino by
  • Annacchino, Marc A
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 ANN.

10.
Sports media : planning, production, and reporting (with CD) by Bradley Schultz by
  • Schultz, Bradley
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 070.449796 SCH.

11.
Storytelling in organizations : why storytelling is transforming 21st century organizations and management by John Seely Brown, Stephen Denning, Katalina Groh and Laurence Prusak
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.45 STO.

12.
The leadership scorecard by Jack J. Phillips, Lynn Schmidt by
  • Phillips, Jack J
  • Schmidt, Lynn
Series: Improving human performance series
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4092 PHI .

13.
Marketing communications management : concepts and theories, cases and practices by Paul Copley by
  • Copley, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 COP.

14.
Producing and directing the short film and video by David K. Irving and Peter W. Rea by
  • Irving, David K
  • Rea, Peter W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 791.430232 IRV.

15.
The producer's business handbook (with CD) by John J. Lee and Rob Holt EDITION STT.2nd ed by
  • Lee, John J
  • John Rob
Edition: 2nd ed
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 384.83 LEE .

16.
The insider's guide to film finance by Philip Alberstat by
  • Alberstat, Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 791.430681 ALB.

17.
Writing the short film by Pat Cooper and Ken Dancyger by
  • Cooper, Pat
  • Dancyger, Ken
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 808.23 COO.

18.
Moral minds : the nature of right and wrong by Marc D. Hauser by
  • Hauser, Marc D
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 150 HAU.

19.
Handbook of hospitality marketing management by
  • Oh, Haemoon (ed.)
  • Pizam, Abraham (ed.)
Material type: Text Text
Publication details: Burlington: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 647.950688 HAN.

20.
Retail crime, security, and loss prevention : an encyclopedic reference by
  • Sennewald, Charles A. (ed.)
  • Christman, John H. (ed.)
Material type: Text Text
Publication details: Burlington: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 658.473 RET.

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