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1.
Strategic management and business analysis (with CD) by David Williamson, Wyn Jenkins, Peter Cooke and Keith Michael Moreton
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 STR.

2.
Managing innovation : new technology, new products, and new services in a global economy by John E. Ettlie by
  • Ettlie, John E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.514 ETT.

3.
Strategic marketing planning by Colin Gilligan and Richard M. S. Wilson by
  • Gilligan, Colin
  • Wilson, Richard M. S
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 GIL.

4.
International retail marketing : a case study approach by
  • Bruce, Margaret (ed.)
  • Moore, Christopher M. (ed.)
  • Birtwistle, Grete (ed.)
Material type: Text Text
Publication details: New Delhi: Elsevier India Private Limited, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

5.
New product development : from initial idea to product management (with CD) by Marc A. Annacchino by
  • Annacchino, Marc A
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 ANN.

6.
Sports media : planning, production, and reporting (with CD) by Bradley Schultz by
  • Schultz, Bradley
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 070.449796 SCH.

7.
Storytelling in organizations : why storytelling is transforming 21st century organizations and management by John Seely Brown, Stephen Denning, Katalina Groh and Laurence Prusak
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.45 STO.

8.
The leadership scorecard by Jack J. Phillips, Lynn Schmidt by
  • Phillips, Jack J
  • Schmidt, Lynn
Series: Improving human performance series
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4092 PHI .

9.
Marketing communications management : concepts and theories, cases and practices by Paul Copley by
  • Copley, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 COP.

10.
Producing and directing the short film and video by David K. Irving and Peter W. Rea by
  • Irving, David K
  • Rea, Peter W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 791.430232 IRV.

11.
The producer's business handbook (with CD) by John J. Lee and Rob Holt EDITION STT.2nd ed by
  • Lee, John J
  • John Rob
Edition: 2nd ed
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 384.83 LEE .

12.
The insider's guide to film finance by Philip Alberstat by
  • Alberstat, Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 791.430681 ALB.

13.
Writing the short film by Pat Cooper and Ken Dancyger by
  • Cooper, Pat
  • Dancyger, Ken
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 808.23 COO.

14.
Moral minds : the nature of right and wrong by Marc D. Hauser by
  • Hauser, Marc D
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 150 HAU.

15.
Services marketing management by Peter Mudie and Angela Pirrie by
  • Mudie, Peter
  • Pirrie, Angela
Series: Professional and trade series
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 MUD.

16.
Managing cultural differences : global leadership strategies for the 21st century (with CD) by Robert T. Moran, Philip R. Harris and Sarah V. Moran by
  • Moran, Robert T
  • Harris, Philip R
  • Moran, Sarah V
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.18 MOR.

17.
Customer relationship management : concepts and technologies by Francis Buttle by
  • Buttle, Francis
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (3)Call number: 658.812 BUT, ...

18.
Making marketing happen : how great companies make strategic planning work for them by Brian D. Smith by
  • Smith, Brian D
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8101 SMI.

19.
Emotion and reason in consumer behaviour by Arjun Chaudhri by
  • Chaudhri, Arjun
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Not available: KEIC: Checked out (1).

20.
Introducing leadership by David Pardey by
  • Pardey, David
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4092 PAR.

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