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1.
Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by
  • Osenton, Tom
Material type: Text Text
Language: English
Publication details: New Jersey: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE.

2.
Principles of direct and database marketing by Alan Tapp by
  • Tapp, Alan
Material type: Text Text
Language: English
Publication details: London: Financial Times Management 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 TAP.

3.
Seven secrets of service strategy by Jacques Horovitz by
  • Horovitz, Jacques
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.804 HOR.

4.
Management 21C : someday we'll manage this way by
  • Chowdhury, Subir (ed.)
Material type: Text Text
Publication details: London: Financial Times Prentice Hall, 2000
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

5.
Internet marketing : strategy, implementation and practice by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

6.
The future of marketing : practical strategies for marketers in the post-internet age by Cor Molenaar foreword by Don Peppers and Martha Rogers by
  • Molenaar, Cor
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOL.

7.
Business minds : connect with the world's greatest management thinkers by Tom Brown, Stuart Crainer, Des Dearlove and Jorge Nascimento Rodrigues by
  • Brown, Tom
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658 BRO.

8.
Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by
  • Smith, Shaun
  • Wheeler, Joe
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI.

9.
Living supply chains : how to mobilizine the enterprise around delivering what your cutomers want by John Gattorna by
  • Gattorna, John
Material type: Text Text
Language: English
Publication details: New York : Financial Times 2006
Availability: Items available for loan: KEIC (1)Call number: 658.7 GAT.

10.
Smarter pricing : how to capture more value in your market by Tony Cram by
  • Cram, Tony
Material type: Text Text
Language: English
Publication details: New York: Financial Times/Prentice Hall 2006
Availability: Items available for loan: KEIC (1)Call number: 658.816 CRA.

11.
The pyramid principle : logic in writing and thinking by Barbara Minto by
  • Minto, Barbara
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2010
Availability: Items available for loan: KEIC (6)Call number: 808.06665 MIN, ...

12.
Process Consultation : its role in organization development by
  • Schein, Edgar H. (ed.)
  • Bennis, Warren (ed.)
  • Beckhard, Richard (ed.)
Series: Addison-Wesley series: organization development
Material type: Text Text
Publication details: Boston: Financial Times, 1969
Availability: Items available for loan: KEIC (1)Call number: 658.407 PRO.

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