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1.
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by
Material type: Text Text
Language: English
Publication details: New Jersey: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE.

2.
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Seven secrets of service strategy by Jacques Horovitz by
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.804 HOR.

3.
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Management 21C : someday we'll manage this way by
Material type: Text Text
Publication details: London: Financial Times Prentice Hall, 2000
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

4.
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Internet marketing : strategy, implementation and practice by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

5.
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The future of marketing : practical strategies for marketers in the post-internet age by Cor Molenaar foreword by Don Peppers and Martha Rogers by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOL.

6.
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Business minds : connect with the world's greatest management thinkers by Tom Brown, Stuart Crainer, Des Dearlove and Jorge Nascimento Rodrigues by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658 BRO.

7.
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Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI.

8.
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Smarter pricing : how to capture more value in your market by Tony Cram by
Material type: Text Text
Language: English
Publication details: New York: Financial Times/Prentice Hall 2006
Availability: Items available for loan: KEIC (1)Call number: 658.816 CRA.

9.
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The pyramid principle : logic in writing and thinking by Barbara Minto by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2010
Availability: Items available for loan: KEIC (5)Call number: 808.06665 MIN, ... Not available: KEIC: Checked out (1).

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