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1.
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Media : communication and production by
Material type: Text Text
Publication details: Heinemann: Focal Press 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

2.
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Corporate communications management : the renaissance communicators in information-age organizations by Diane Gayeski by
Material type: Text Text
Language: English
Publication details: Stoneham: Butterworth-Heinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 658.45 GAY.

3.
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The medium format advantage by Ernst Wildi by
Material type: Text Text
Language: English
Publication details: Newton: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 771.32 WIL.

4.
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The frontiers of management: Where tomorrow's decisions are being shaped today by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Heinemann, 1986
Availability: Items available for loan: KEIC (2)Call number: 658 DRU, ...

5.
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The secrets of successful direct response marketing by Frank Jefkins by
Material type: Text Text
Language: English
Publication details: Oxford: Heinemann Professional Publising Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.872 JEF.

6.
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Managing for the future by Peter F Drucker by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann Ltd 1992
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

7.
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Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 CHE, ...

8.
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Marketing Strategy by
Material type: Text Text
Publication details: London: Butterworth Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

9.
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Integrated marketing communication the holistic approach by Tony Yeshin by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 YES.

10.
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Integrated marketing communications by Ian Linton and Kevin Morley by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN.

11.
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The practice of advertising by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

12.
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Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 DEC.

13.
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Marketing financial services by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

14.
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Understanding customers by Chris Rice by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC.

15.
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Managing in a time of great change by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 DRU.

16.
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Creating value : successful business strategies by Shiv S. Mathur and Alfred Kenyon by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAT.

17.
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Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 MOR.

18.
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Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD.

19.
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Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

20.
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Destination branding : creating the unique destination proposition by
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 DES.

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