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	1.	Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 7th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 1997 Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW. Place hold Add to cart (remove)
	2.	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH. Place hold Add to cart (remove)
	3.	Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by Cravens, David W Crittenden, Victoria L Lamb, Charles W Series: The Irwin/MGraw-Hill series in marketing Edition: 6th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA. Place hold Add to cart (remove)
	4.	Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by Dillon, William R Firtle, Neil H Madden, Thoams J Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL. Place hold Add to cart (remove)
	5.	Qualitative business analysis casebook by Samuel E. Bodily...[et al.] Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 658.403 QUA. Place hold Add to cart (remove)
	6.	Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by Peter, J. Paul Olson, Jerry C Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET. Place hold Add to cart (remove)

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