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1.
Kellogg on branding in a hyper-connected world by
  • Tybout, Alice M. (ed.)
  • Calkins, Tim (ed.)
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

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2.
Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
  • Cancel, David
  • Gerhardt, Dave
  • Devaney, Erik (ed.)
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 CAN.

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