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1.
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Neuroscience for leaders : a brain adaptive leadership approach by Nikolaos Dimitriadis and Alexandros Psychogios by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4092019 DIM.

2.
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Essentials of advertising by Robert Cluley by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLU.

3.
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Predictive analytics for marketers : using data mining for business advantage by Barry Leventhal by
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEV.

4.
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Innovative B2B marketing : new models, processes and theory by Simon Hall by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 658.804 HAL.

5.
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Event sponsorship and fundraising : an advanced guide by Tom Lunt and Eva Nicotra by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 394.2068 LUN.

6.
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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement by Heidi Taylor by
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.804 TAY.

7.
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Marketing analytics : a practical guide to improving consumer insights using data techniques by Mike Grigsby by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Not available: KEIC: Checked out (1).

8.
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The Gen Z frequency : how brands tune in and build credibility by Gregg L. Witt and Derek E. Baird by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Not available: KEIC: Checked out (1).

9.
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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 NEW, ...

10.
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Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIN.

11.
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Disruptive branding : how to win in times of change by Jacob Benbunan, Gabor Schreier and Benjamin Knapp by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 BEN.

12.
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Blochchain babel : the crypto-craze and the challenge to business by Igor Pejic by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 332.1028557 PEJ.

13.
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Customer innovation : delivering a customer-led strategy for sustainable growth by Marion Debruyne and Koen Tackx by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DEB.

14.
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Digital marketing strategy : an integrated approach to online marketing by Simon Kingsnorth by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 KIN.

15.
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Creating customer loyalty : build lasting loyalty using customer experience management by Chris Daffy by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DAF.

16.
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Social media strategy : a practical guide to social media marketing and customer engagement by Julie Atherton by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.872 ATH.

17.
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The end of marketing : humanizing your brand in the age of social media and AI by Carlos Gil by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.8 GIL.

18.
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Games and gamification in market research: Increasing consumer engagement in research for business success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.830285, ADA.

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