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1.
Monetary economics in developing countries by Subrata Ghatak by
  • Ghatak, Subrata
Material type: Text Text
Language: English
Publication details: London: The Macmillan Press Ltd. 1981
Availability: Items available for loan: KEIC (1)Call number: 332.491724 GHA.

2.
Theory of econometrics : an introductory exposition of econometric methods by A. Koutsoyiannis by
  • Koutsoyannis, A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hampshire: The Macmillan Press Ltd. 1977
Availability: Items available for loan: KEIC (1)Call number: 330.028 KOU.

3.
Macmillan dictionary of marketing and advertising by Michael J. Baker by
  • Baker, Michael J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.803 BAK.

4.
The competitive advantage of nations by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: London: The Macmillan Press Ltd. 1990
Availability: Items available for loan: KEIC (2)Call number: 338.6048 POR, ...

5.
Macmillan dictionary of retailing by Steve Baron, Barry Davies and David Swindley by
  • Baron, Steve
  • Davies, Barry
  • Swindley, David
Series: Macmillan dictionary series
Material type: Text Text
Language: English
Publication details: London: The Macmillan Press Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 381.03 STE.

6.
Brand Power by
  • Stobart, Paul (ed.)
Material type: Text Text
Publication details: Hampshire: The Macmillan Press Ltd. 1994
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

7.
Designer politics : how elections are won by Margaret Scammell by
  • Scammell, Margaret
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 324.720941 SCA.

8.
Mass communicating research methods by Anders Hansen [et al...]
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.2307 MAS.

9.
Globalization, liberalization and policy change : a political economy of India's communications sector by Stephen D. McDowell, foreword by Bella Mody by
  • McDowell, Stephen D
Series: International political economy series
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 384.068 MCD.

10.
The world's greatest brands by
  • Kochan, Nicholas (ed.)
Material type: Text Text
Publication details: Basingstoke: Macmillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 WOR.

11.
The corporate brand by Nicholas Ind by
  • Ind, Nicholas
Material type: Text Text
Language: English
Publication details: Londoan: MacMillan Press Ltd 1997
Availability: Items available for loan: KEIC (1)Call number: 659.28 IND.

12.
Retail power plays : from trading to brand leadership strategies for building retail brand value by Andrew Wileman and Michael Jary by
  • Wileman, Andrew
  • Jary, Michael
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 WIL.

13.
Negotiating India in the ninteenth century media by
  • Finkelstein, David (ed.)
  • Peers, Douglas M. (ed.)
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 079.54 NEG.

14.
Creating value in the digital era : achieving success through insight, imagination and innovation by Alf Chattell by
  • Chattell, Alf
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4062 CHA.

15.
Trademarks by Tom Blackett by
  • Blackett, Tom
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 341.7588 BLA.

16.
New developments and approaches in consumer behaviour research by
  • Balderjahn, Ingo (ed.)
  • Mennicken, Claudia (ed.)
  • Vernette, Eric (ed.)
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NEW.

17.
The future of brands : twenty-five visions by
  • Clifton, Rita (ed.)
  • Maughan, Esther (ed.)
Material type: Text Text
Publication details: New York: Macmillan Press Ltd., 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 FUT, ...

18.
Marketing management : a relationship marketing perspective by Cranfiel School of Management
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

19.
Co-branding : the science of alliance editors by Tom Blackett and Bob Boad by
  • Blackett, Tom
  • Boad, Bob
Material type: Text Text
Language: English
Publication details: Houndmills: Macmillan Press Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.824 COB.

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