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1.
Research strategies for a digital age by Bonnie L. Tensen by
  • Tensen, Bonnie L
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 025.04 TEN.

2.
Customer centered Growth : five proven strategies for building competitive advantage by Richard Whiteley and Diane Hessan by
  • Whiteley, Richard
  • Hessan, Diane
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

3.
The customer driven company : moving from talk to action by Richard C. Whiteley by
  • Whiteley, Richard C
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

4.
Broadcasting research methods by
  • Dominick, Joseph R. (ed.)
  • Fletcher, James E. (ed.)
Material type: Text Text
Publication details: Massachusetts: Allyn and Bacon Inc., 1984
Availability: Items available for loan: KEIC (1)Call number: 384.554072 DOM.

5.
Persuasive communication campaigns by Michael Pfau and Roxanne Parrott by
  • Pfau, Michael
  • Parrott, Roxanne
Material type: Text Text
Language: English
Publication details: Massachusetts: Allyn and Bacon 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 PFA.

6.
The elements of style by William Strunk, with revisions, an introduction, and a chapter on writing E. B. White by
  • Strunk, William
  • White, E. B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Allyn and Bacon 1999
Availability: Items available for loan: KEIC (1)Call number: 808.042 STR.

7.
Creative After Effects 5.0 : animation, visual effects, and motion graphics production for TV and video by Angie Taylor by
  • Taylor, Angie
Material type: Text Text
Language: English
Publication details: Massachusetts: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 778.523450285 TAY.

8.
Eloquent images : world and image in the age of new India by
  • Hocks, Mary E. (ed.)
  • Kendrick, Michelle R. (ed.)
Material type: Text Text
Publication details: Massachusetts: Massachusetts Institute of Technology, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 ELO.

9.
New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Material type: Text Text
Language: English
Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIL.

10.
Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

11.
Marketing by William M. Pride and O. C. Ferrell by
  • Pride, William A
  • Ferrell, O. C
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

12.
Promotion : analysis, creativity, and strategy - instructor's manual by William P. Dommermuth and Shanna J. Greenwalt by
  • Dommermuth, William P
  • Greenwalt, Shanna J
Material type: Text Text
Language: English
Publication details: Massachusetts: Kent Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.802 DOM.

13.
Sociology : understanding a diverse society by Margaret L. Andersen and Howard F. Taylor by
  • Andersen, Margaret L
  • Taylor, Howard F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 301 AND.

14.
A companion to film theory by
  • Miller, Toby (ed.)
  • Stam, Robert (ed.)
Series: Blackwell companions in cultural studies; 1
Edition: 6th ed.
Material type: Text Text
Publication details: Massachusetts: Blackwell Publishers Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.4301 COM.

15.
The Anthropology of media by
  • Wilk, Richard R. (ed.)
  • Askew, Kelly (ed.)
Series: Blackwell readers in anthropology
Material type: Text Text
Publication details: Massachusetts: Blackwell Publishers Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 ANT.

16.
Understanding cultures : perspectives in anthropology and social theory by Robert C. Ulin by
  • Ulin, Robert C
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Blackwell Publishers Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 306 ULI.

17.
Personal values and consumer psychology by
  • Pitts, Robert E. (ed.)
  • Woodside, Arch G. (ed.)
Material type: Text Text
Publication details: Massachusetts: Lexington Books, 1984
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PER.

18.
International advertising handbook : a user's guide to rules and regulations by Barbara Aundberg Baudot by
  • Baudot, Barbara Sundberg
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexinton Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.10202 BAU.

19.
That's our new ad campaign by Wasserman, Dick by
  • Wasserman, Dick
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexington Books 1988
Availability: Items available for loan: KEIC (1)Call number: 659.113 WAS.

20.
Tasting food, tasting freedom : excursions into eating, culture, and the past by Sidney W. Mintz by
  • Mintz, Sidney Wilfred
Material type: Text Text
Language: English
Publication details: Massachusetts: Beacon Press 1996
Availability: Items available for loan: KEIC (1)Call number: 394.1 MIN.

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