IMC using advertising and promotion to build brands by Tom Duncan

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TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublication details: New York: McGraw Hill Higher Education 2002Edition: 1st edDescription: xxxii, 783p., glos., ind. 28 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 DUN (Browse shelf(Opens below))		Available		4078

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