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1.		Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by Bartlett, Christopher A Ghoshal, Sumantra Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Elements of direct marketing by Martin Baier by Baier, Martin Material type: Text Language: English Publication details: Singapore: McGraw Hill Inc. 1985 Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Market mapping : how to use revolutionary new software to fins analyze, and keep customers by Sunny Baker and Kim Baker by Baker, Sunny Baker, Kim Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8350285 BAK. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Managing service as a strategic profit center by Donald F. Blumberg by Blumberg, Donald F Material type: Text Language: English Publication details: New York: Mcgraw-Hill, Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 658.112 BLU. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by Clancy, Kevin J Shulman, Robert S Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ... Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	The disney way : harnessing the management secrets of disney in your company by Bill Capodagli and Lynn Jackson foreword by Fred Wiersema by Capodagli, Capodagli Jackson, Lynn Material type: Text Language: English Publication details: New York: McGraw Hill, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 384.80979494 CAP. Place hold Save to lists Add to cart (remove)
7.		The dynamics of mass communication by Joseph R. Dominick by Dominick, Joseph R Edition: 4th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The new products workshop : hands on tools for developing winners by Barry Feig by Feig, Barry Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.575 FEI. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Small communication group and the decision group process making by Donald G. Ellis and B. Aubrey Fisher by Ellis, Donald G Fisher, Aubrey B Material type: Text Language: English Publication details: Singapore: McGraw Hill Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 302.34 ELL. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Marketing to and through kids by Selina S. Guber and John Berry by Guber, S. Selina Berry, John Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8348 GUB. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	How to start and run your own advertising agency by Allan Krieff by Krieff, Allan Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1068 KRI. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Product plus : how product + service = competitive advantage by Christopher Lovelock by Lovelock, Christopher Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.812 LOV. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	The dynamics of human communication : a laboratory approach by Gail E. Myers and Michele Tolela Myers by Myers, Gail E Myers, Michele Tolela Edition: 6th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 153.6 MYE. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Marketing management: strategies and programmes by Joseph P. Guiltinan, Gordon W. Paul by Guiltinan, Joseph P Paul, Gordon W Edition: 5th ed. Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1994 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Vision : How Leaders Develop it, Share it and Sustain it by Joseph V. Quigley by Quigley, Joseph V Material type: Text Language: English Publication details: New York: Mcgraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.4 QUI. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by Schreiber, Alfred L Lenson, Barry Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 659 SCH. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The unwritten rules of the game : master them, shatter them, and break through the barriers to organizational change by Peter Scott-Morgan by Scott-Morgan, Peter Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.406 SCO. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	How to start and operate a mail order business by Julian L. Simon by Simon, Julian L Edition: 5th ed. Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.872 SIM. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Successful telemarketing : the complete handbook on managing a profitable telemarketing call center by Kathy Sisk by Sisk, Kathy Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.84 SIS. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Fundamentals of marketing William J. Stanton and Michael J. Etzel by Stanton, William J Etzel, Michael J Edition: 10th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.8 STA. Place hold Save to lists Add to cart (remove)