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1.
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Enterprisewide resource planning : theory and practice by Rahul V. Altker by
Material type: Text Text
Language: English
Publication details: New Delhi;India: PHI Learning Pvt.Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.022 ALT.

2.
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The anatomy of persuasion by Norbert Aubuchon by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4052 AUB.

3.
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Customer relationship management : concepts and cases by Alok Kumar Rai by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.13 RAI.

4.
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Truth : new rules for marketing in a skeptical world by Lynn Upshaw by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 UPS.

5.
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Predictive modelling in strategic marketing by Purba Halady Rao by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAO.

6.
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Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt., Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658 CHA.

7.
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Consumer behaviour : buying, having, being by Michael R. Solomon by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

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