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1.
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
  • Lieberman, Al
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

2.
The design of sites : patterns for creating winning web sites by Douglas K. Van Duyne, James A Landay and Jason I. Hong by
  • Van Duyne, Douglas K
  • Hong, Jason I
  • Landay, James A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 006.7 VAN.

3.
The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
  • Warner, Fara
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

4.
Africa rising : how 900 million African consumers offer more than you think by Vijay Mahajan and Robert E. Gunther by
  • Mahajan, Vijay
  • Gunther, Robert E
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 382.096 MAH.

5.
Event management : for tourism, cultural, business, and sporting events by Lynn Van Der Wagen and Brenda R. Carlos by
  • Wagen, Lynn Van Der
  • CarlosL, Brenda R
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 394.2 WAG.

6.
The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years by
  • Mahajan, Vijay
  • Banga, Kamini
  • Gunther, Robert
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (7)Call number: 658.84091724 MAH, ...

7.
Advertising, principles and practices by Sandra Moriarty, Nancy Mitchell and William Wells by
  • Moriarty, Sandra
  • Mitchell, Nancy
  • Wells, William
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

8.
Supply chain management : strategy, planning, and operation by Sunil Chopra and Peter Meindl, Dharam Vir Kalra by
  • Chopra, Sunil
  • Kalra, Dharam Vir
  • Meindl, Peter
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc 2013
Availability: Items available for loan: KEIC (7)Call number: 658.7 CHO, ...

9.
Making strategy work : leading effective execution and change by Lawrence G. Hrebiniak by
  • Hrebiniak, Lawrence G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River: Pearson Education, Inc. - FT Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4012 HRE.

10.
Using SPSS for windows and macintosh : analyzing and understanding data by Samuel B. Green and Neil J. Salkind by
  • Green, Samuel B
  • Salkind, neil J
Material type: Text Text
Language: English
Publication details: Upper Saddle River: Pearson Education Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 005.5 GRE.

11.
Media ethics : cases and moral reasoning by Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, Peggy J. Kreshel and Robert H. Woods
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Glenview: Pearson Education, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 170 CHI.

12.
Language, culture, and communication : the meaning of messages by Nancy Bonvillain by
  • Bonvillain, Nancy
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 306.44 BON.

13.
Innovation games : creating breakthrough products through collaborative play by Luke Hohmann by
  • Hohmann, Luke
Material type: Text Text
Language: English
Publication details: Boston: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.40353 HOH.

14.
Retailing : an introduction by Roger Cox and Paul Brittain by
  • Cox, Roger
  • Brittain, Paul
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ...

15.
Creative writing : a beginner's manual by Anjana Neira Dev, Anuradha Marwah and Swati Pal by
  • Dev, Anjana Neira
  • Marwah Anuradha
  • Pal Swati
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 707.41 DEV.

16.
Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

17.
Merchandising mathematics for retailing by Cynthia R. Easterling, Ellen L. Flottman, Marian H. Jernigan and Beth E. S. Wuest
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 MER, ...

18.
Big ideas to big results : remake and recharge your company, fast by Michael Kanazawa and Robert H. Miles by
  • Kanazawa, Michael
  • Miles, Robert H
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4063 KAN.

19.
The momentum effect : how to ignite exceptional growth by J. C. Larreche by
  • Larreche, J. C
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.406 LAR.

20.
A complete and balanced service scorecard : creating value through sustained performance improvement by Rajesh K. Tyagi and Praveen Gupta by
  • Tyagi, Rajesh K
  • Gupta, Praveen
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658 TYA.

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