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1.
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The plug-in drug : telelvision, children, and the family by Marie Winn by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 1977
Availability: Items available for loan: KEIC (1)Call number: 302.23 WIN.

2.
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Total television : the comprehensive guide to programming from 1948 to the present by Alex McNeil by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Penguin Group (USA) Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 791.45750973 ALE.

3.
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Out of my comfort zone : the autobiography by Steve Waugh foreword by Rahul Dravid by
Material type: Text Text
Language: English
Publication details: Australia: Penguin Group 2006
Availability: Not available: KEIC: Checked out (1).

4.
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Orientalism by Edward W. Said by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Group 1995
Availability: Items available for loan: KEIC (1)Call number: 950.072 SAI.

5.
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Backstory : inside the business of news by Ken Auletta by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 071.30904 AUL.

6.
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International dictionary of finance by Graham Bannock and William Manser by Series: The Economist books
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Penguin Group 1995
Availability: Items available for loan: KEIC (1)Call number: 658.103 BAN.

7.
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Art as experience by John Dewey by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 701 DEW.

8.
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Atlas shrugged by Ayn Rand by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2000
Availability: Items available for loan: KEIC (1)Call number: 813.52 RAN. Not available: KEIC: Lost (1).

9.
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The extreme future : the top trends that will reshape the world for the next 5, 10, and 20 years by James Canton by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2007
Availability: Items available for loan: KEIC (2)Call number: 303.49 CAN, ...

10.
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A view from the outside : why good economics works for everyone by P. Chidambaram by
Material type: Text Text
Language: English
Publication details: New delhi: Penguin Group 2007
Availability: Items available for loan: KEIC (1)Call number: 330.954 CHI.

11.
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The want makers : lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

12.
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The United States of Wal-Mart by John Dicker by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 381.1490973 DIC.

13.
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Double digit growth : how great companies achieve it - no matter what by Michael Treacy by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.406 TRE.

14.
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The wal-mart decade : how a generation of leaders turned Sam Walton's legacy into the world's 1 company by Roberts Slater by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1490973 SLA.

15.
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The culting of brands : when customers become true believers by Douglas Atkin by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8343 ATK, ...

16.
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Free prize inside : the next big marketing idea by Seth Godin by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD.

17.
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Think big, act small : how America's best performing companies keep the start-up spirit alive by Jason Jennings by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4 JEN.

18.
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Brand hijack : marketing without marketing by Alex Wipperf�rth by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIP.

19.
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Buzzmarketing : get people to talk about your stuff by Mark Hughes by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 659.133 HUG.

20.
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Grapevine : the new art of word-of-mouth marketing by Dave Balter and John Butman by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 659.13 BAL.

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