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1.
Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by
  • Darke, Mary Frances
  • Greenwald, Herbert
  • Spoone, Janice Harrison
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA.

2.
The advertising kit : a complete guide for small business by Jeanette Smith by
  • Smith, Jeanette
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

3.
Defying the crowd : cultivating creativity in a culture of conformity by Robert J. Sternberg and Todd I. Lubart by
  • Sternberg, Robert J
  • Lubart, Todd I
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 153.53 STE.

4.
The extended enterprise : gaining competitive advantage through collaborative supply chains by Edward W. Davis and Robert E. Spekman by
  • Davis, Edward W
  • Spekman, Robert E
Material type: Text Text
Language: English
Publication details: New Jarsy: Prentice Hall 2004
Availability: Items available for loan: KEIC (1)Call number: 658.044 DAV.

5.
Clueless in advertising by May Lwin and Jim Aitchison by
  • Lwin, May
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

6.
Marketing communication : contexts, contents and strategies by Chris Fill by
  • Fill, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

7.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

8.
Marketing research : an applied orientation by Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

9.
Intercultural business communication by Lillian H. Chaney and Jeanette S. Martin by
  • Chaney, Lillian H
  • Martin, Jeanette S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 395.52 CHA.

10.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

11.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Engelwood Cliff:: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1).

12.
Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

13.
Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
  • Lovelock, Christopher
  • Wright, Lauren
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

14.
Retail buying by Jay Diamond and Gerald Pintel by
  • Diamond, Jay
  • Pintel, Gerald
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.72 DIA.

15.
Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by
  • Cutlip, Scott M
  • Broom, Glen M
  • Center, Allen H
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT.

16.
Retail management : a strategic approach by Barry Berman and Joel R. Evans by
  • Berman, Barry
  • Evans, Joel R
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

17.
I can cre8 ! by Peter Leong by
  • Leong, Peter
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEO.

18.
Customer culture : how FedEx and other great companies put the customer first every day by Michael D. Basch by
  • Basch, Michael D
Series: Financial Times Prentice Hall
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658 BAS.

19.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

20.
Applied multivariate statistical analysis by Richard A. Johnson and Dean W. Wichern by
  • Johnson, Richard A
  • Wichern, Dean W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 519.535 JOH.

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