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1.
Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by
  • Darke, Mary Frances
  • Greenwald, Herbert
  • Spoone, Janice Harrison
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA.

2.
The advertising kit : a complete guide for small business by Jeanette Smith by
  • Smith, Jeanette
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

3.
Defying the crowd : cultivating creativity in a culture of conformity by Robert J. Sternberg and Todd I. Lubart by
  • Sternberg, Robert J
  • Lubart, Todd I
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 153.53 STE.

4.
Retail management : a strategic approach by Barry Berman and Joel R. Evans by
  • Berman, Barry
  • Evans, Joel R
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

5.
Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

6.
The do-it-yourself business relations kit by Jack Griffin by
  • Griffin, Jack
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.82 GRI.

7.
Cases in advertising and communications management by Stephen A. Greyser and Robert J. Kopp by
  • Greyser, Stephen A
  • Kopp, Robert J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall International Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

8.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Marieke de Mooij by
  • Mooij, Marieke de
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOO.
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9.
How to make your advertising make money by John Caples by
  • Caples, John
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International, Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

10.
Modern electronic communication by Gary M. Miller by
  • Miller, Gray M
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 621.38 MIL.

11.
The new competition by Philip Kotler, Liam Fahey and Somkid Jatusripitak by
  • Kotler, Philip
  • Fahey, Liam
  • Jatusripitak, Somkid
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 382.0952 KOT.

12.
Kleppner's advertising procdure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

13.
Tested advertising methods by John Caples and Revised By Fred E. Hahn by
  • Caples, John
Edition: 5th ed., rev
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1997
Availability: Not available: KEIC: Lost (1).

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