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	1.		Measuring the multiplier effect of print and tv : the indian experience by Times Research Material type: Text Language: English Publication details: Mumbai: The Times of India Building 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1072 MEA. Place hold Save to lists Add to cart (remove)
	2.		Does exposure to press really move sales of a FMCG brand ? : the Indian experience by Times Research Material type: Text Language: English Publication details: Mumbai: The Times of India Building 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1072 DOE. Place hold Save to lists Add to cart (remove)

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