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	1.		Marketing for competitiveness : Asia to the world! in the age of digital consumers by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan by Kotler, Philip Huan, Hooi Den Kartajaya, Hermawanand Material type: Text Language: English Publication details: Singapore: World Scientific Co 2017 Availability: Items available for loan: KEIC (1)Call number: 658.80095 KOT. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Inside real innovation : how the right approach can move ideas from R and D to market - and get the economy moving by Eugene Fitzgerald, Andreas Wankerl and Carl Schramm by Fitzgerald, Eugene Schramm, Carl Wankerl, Andreas Material type: Text Language: English Publication details: Singapore: World Scientific Co. Pvt. Ltd. 2011 Availability: Items available for loan: KEIC (1)Call number: 658.83 FIT. Place hold Save to lists Add to cart (remove)