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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau
Material type:
TextLanguage: English Publication details: Delhi: Pearson Education South Asia 2007Description: xv, 318p., ind. 24 cm x 16 cmISBN: - 8131713776
- building strong brands and strong companies
- business enterprises
- distribution/channel decisions to solidify sustainable competitive advantage
- entrepreneurial advertising that works
- entrepreneurial pricing
- entrepreneurship
- generating, screening, and developing ideas
- leverage public relations for maximum value
- management
- marketing
- marketing driven strategy to make extraordinary money
- marketing for financing activities
- new business enterprises
- product launch to maximize product or service lifetime profitability
- promotion and viral marketing to maximize sustainable profitability
- sales management to add value
- 658.8 LOD
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 LOD (Browse shelf(Opens below)) | Available | 6591 |
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