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1.
Consumer behaviour and marketing action by Henry Assael by
  • Assael, Henry
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South Western College Publishing 1998
Availability: Items available for loan: KEIC (2)Call number: 658.8342 ASS, ...

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2.
Consumer behaviuor : a strategic approach by Henry Assael by
  • Assael, Henry
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8342 ASS.

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