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Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses by David Nichols, Tom Farrand, Tom Rowley and Matt Avery
Material type:
TextLanguage: English Publication details: New York: Palgrave Macmillan 2006Description: vii, 168p., app., bib., ind. 24 cm x 16 cmISBN: - 1403998973
- computer games
- computer games
- computer games
- cultural mega trends
- cultural mega trends
- cultural mega trends
- electronic games industry
- gambling
- gambling
- gambling
- in-game advertising
- in-game advertising
- in-game advertising
- mobile gaming
- mobile gaming
- mobile gaming
- morphing giants
- online game
- online game
- online game
- product management
- product management
- product management
- promotional tie-up
- promotional tie-up
- promotional tie-up
- 794.80688 NIC
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 794.80688 NIC (Browse shelf(Opens below)) | Available | 6040 |
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