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Results of search for 'au:"Barnes, Beth E."'
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Authors
Azzaro, Mariam
Barnes, Beth E.
Schultz, Don E.
Schultz, Heidi F.
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Topics
brand building
branding
brand strategic
campaign
campaign strategy
communication
communication invest...
consumer behaviour
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customer relations
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New Arrivals 8 Sep 2025
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1.
Image from Amazon.com
Strategic brand communication campaigns
by Don E. Schultz and Beth E. Barnes
by
Schultz, Don E
Barnes, Beth E
Edition:
5th ed.
Material type:
Text
Language:
English
Publication details:
Illinois:
NTC Business Books
2001
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.827 SCH, ..
.
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2.
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Building customer-brand relationships
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro
by
Schultz, Don E
Azzaro, Mariam
Barnes, Beth E
Schultz, Heidi F
Material type:
Text
Language:
English
Publication details:
New York:
M.E.Sharpe
2009
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.812 BUI
.
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