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The Mcgraw - Hill 36- hour course : product development by Andrea Belz
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011Description: xii, 240p., ind., notes. 22 cm x15 cmISBN: - 9780071331777
- analyzing the external environment
- design
- difference between sales and marketing
- fabrication, integration and delivery
- funding
- implementation
- intellectual property
- launch
- marketing
- marketing four ps
- milestones
- new products
- organizations
- planning
- product management
- risk
- segmentation, targeting and positioning
- strategy
- value propositions
- wrap- up
- 658.5 BEL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.5 BEL (Browse shelf(Opens below)) | Available | 10126 |
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