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1.
How cool brands stay hot : branding to generation Y by Joeri Van Den Bergh and Mattias Behrer by
  • Bergh, Joeri Van Den
  • Behrer, Mattias
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 BER.

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2.
How cool brands stay hot : branding to generations Y and Z by Joeri Van den Bergh and Mattias Behrer by
  • Bergh, Joeri van den
  • Behrer, Mattias
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2016
Availability: Items available for loan: KEIC (1)Call number: 658.827 BER.

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