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1.
Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by
  • Cravens, David W
  • Crittenden, Victoria L
  • Lamb, Charles W
Series: The Irwin/MGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

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2.
Marketing management by David W. Cravens, Gerald E. Hills and Robert B. Woodruff by
  • Cravens, David W
  • Hills, Gerald E
  • Woodruff, Robert B
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

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