Recommended by: Keval Kumar

Content:

I Grasping the Topic
1 Morals and Metaphors, Richard Wilk
2 I Shop therefore I Know that I Am: The Metaphysical Basis of Modern Consumerism, Colin Campbell
3 Culture, Consumption and Marketing: Retrospect and Prospect, John F. Sherry
II Odysseys in Time and Space
4 The Human Consequences of Consumer Culture, Russell W. Belk
5 Multiculturalism in the New World Order Implications for the study of consumer behaviour, Lisa Peñalosa
III Performing Identities
6 The Little Black Dress is the Solution, but what is the Problem?, Daniel Miller
7 Making Up People: Consumption as a Symbolic Vocabulary for the Construction of Identity, Richard Elliott
8 Gender, Technologies and Computer-mediated Communications in Consumption-related Online Communities, Pauline Maclaran,
Margaret Hobb, Miriam Catterall, Robert V. Kozinets
IV Visual Visuality
9 Dreams of Eden: A Critical Reader-Response Analysis of the Mytho-Ideologies Encoded in Natural Health
Advertisements, Craig J. Thompson
10 Is the Modern Consumer a Buridan's Donkey? Product Packaging and Consumer Choice, Franck Cochoy
11 Visual Consumption in the Image Economy, Jonathan E. Schroeder