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Brand immortality : how brands can live long and prosper by Hamish Pringle and Peter Field
Material type:
TextLanguage: English Publication details: London: Kogan Page Ltd. 2009Description: xv, 320p., ind. 24 cm x 16 cmISBN: - 9780749457013
- ansoff matrix
- boston matrix
- brand architecture affects brand resilience
- brand as shareholder
- commen business models
- customer context for brands5broad rules for longevity
- evolution of advertising industry models
- future threats and oppertunities for brands
- immortality
- KPI
- new threats to brand immortality
- porter's five forces
- the 4Ps
- use and abuse of brand extentions
- 658.827 PRI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 PRI (Browse shelf(Opens below)) | Available | 8444 |
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