The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

By:

Fitzpatrick, Rob

Publication details: New York: CreateSpace Independent Publishing, 2013.Description: viii, 126p., 22 cm X 14 cmISBN:

9781492180746

Subject(s):

-- business & economics -- customer conversations -- customer development -- true & false -- fundamental information -- Consumer behaviour

DDC classification:

658.8342

Summary: Summary: They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

List(s) this item appears in: New Arrivals 13 Oct 2025

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.8342 FIT (Browse shelf(Opens below))	Checked out to Girish Chand (20240406051)	12/12/2025	23992

Recommended by: Aayush Lunkar

Summary: They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Contents: 1. The Mom Test
2. Avoiding bad data
3. Asking important questions
4. Keeping it casual
5. Commitment and advancement
6. Finding conversations
7. Choosing our customers
8. Running the process
Conclusion and cheatsheet Acknowledgements

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