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	1.	Brands and advertising : how advertising effectness influences brand equity by Giep Franzen by Franzen, Giep Material type: Text Language: English Publication details: Oxfordshire: Admap Publications 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 FRA. Place hold Add to cart (remove)
	2.	The mental world of brands : mind, memory and brand success by Giep Franzen and Margot Bouwman forward by Wendy Gordan by Franzen, Giep Bouwman, Margot Material type: Text Language: English Publication details: Oxfordshire: World Advertising Research Centre 2001 Availability: Items available for loan: KEIC (2)Call number: 658.827 FRA, ... Place hold Add to cart (remove)
	3.	Advertising effectiveness: findings from empirical research by Giep Franzen by Franzen, Giep Material type: Text Language: English Publication details: Oxfordshire: Admap Publications 1997 Availability: Items available for loan: KEIC (2)Call number: 659.1072 FRA, ... Place hold Add to cart (remove)
	4.	The science and art of branding by Giep Franzen and Sandra Moriarty by Franzen, Giep Moriarty, Sandra Material type: Text Language: English Publication details: New Delhi: Segment Books 2009 Availability: Items available for loan: KEIC (1)Call number: 658.827 FRA. Place hold Add to cart (remove)

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