Consumption values and market choices : theory and applications

By:

Sheth, Jagdish N

Contributor(s):

Material type: Text

TextPublication details: American Marketing Association, South-Western Publishing: 1991.Description: vi, 218p., ref., ind., 24 cm X 18 cmISBN:

9780538805636

Subject(s):

-- consumer behaviour -- consumers' preferences -- attitudes

DDC classification:

658.8342

Summary: Summary: This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

List(s) this item appears in: Varsha Jain Donated Book

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8342 SHE (Browse shelf(Opens below))	Available	24033

Donated by: Varsha Jain

Summary: This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

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