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1.
Marketing management: strategies and programmes by Joseph P. Guiltinan, Gordon W. Paul by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 GUI.

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2.
Marketing : contemporary concepts and practices by William F. Schoell and Joseph P. Guiltinan by
  • Schoell, William F
  • Guiltinan, Joseph P
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachuetes: Allyn and Bacon 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

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