Consumer behaviour : dynamic of building brand equity by Soma Sen Gupta

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Material type: Text

TextLanguage: English Publication details: New Delhi: New Century Publications 2005Description: viii, 297p., bib., ind. 22 cm x 15 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8342 GUP (Browse shelf(Opens below))	Available	5685

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