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Principles of advertising : a global perspective by Monle Lee and Carla Johnson
Material type:
TextLanguage: English Publication details: New Delhi: Viva Books Pvt. Ltd 2003Edition: 1st edDescription: xvii, 355p., notes, ind. 22 cm x 14 cmISBN: - 8176494003
- advertising
- advertising agencies
- advertising environment
- broadcast media
- consumer behaviour
- creative
- direct marketing
- internet advertising
- legal and political force
- market segmentation
- marketing and advertising research
- media planning
- planning
- print media
- product positioning
- production
- public relations
- sales promotion
- target marketing
- 659.1 LEE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 LEE (Browse shelf(Opens below)) | Available | 4399 |
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