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Consumer-centric category management : how to increase profits by managing categories based on consumer needs by AC Nielsen, with John Karolefski and Al Heller

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey: John Wiley and Sons 2005Description: xii, 356p., ind. 24 cm x 16 cmISBN:
  • 0471703591
Subject(s): DDC classification:
  • 658.78 KAR
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.78 KAR (Browse shelf(Opens below)) Checked out 11/18/2021 6050

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