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Results of search for 'au:"Katz, Helen"'
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Katz, Helen
Katz, Helen E.
Lancaster, Kent M.
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advertising audience
advertising media pl...
broadcast media eval...
cable
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creating the plan
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New Arrivals 8 Sep 2025
New Arrivals 1 Sep 2025
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New Arrivals 25 Aug 2025
Media Books
New Arrivals 18 Aug 2025
AI Books
harvard
New Arrivals 11 Aug 2025
New Arrivals 4 Aug 2025
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1.
Image from Amazon.com
Strategic media planning
by Kent M. Lancaster and Helen E. Katz
by
Lancaster, Kent M
Katz, Helen E
Material type:
Text
Language:
English
Publication details:
Illinois:
NTC Business Books
1990
Availability:
Items available for loan:
KEIC
(2)
Call number:
659.111 LAN, ..
.
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2.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by Helen Katz
by
Katz, Helen
Edition:
5th ed.
Material type:
Text
Language:
English
Publication details:
New York:
Routledge
2014
Availability:
Items available for loan:
KEIC
(1)
Call number:
659 KAT
.
Lists:
Media Books
.
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