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1.
Marketing by Eric N. Berkowitz, Roger A. Kerin, William Rudelius by
  • Berkowitz, Eric N
  • Kerin, Roger A
  • Rudelius, William
Material type: Text Text
Language: English
Publication details: Missouri: Times Mirror/Mosby College Publishing 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BER.

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2.
Marketing strategy by
  • Sheth, Jagdish N. (ed.)
  • Malhotra, Naresh K. (ed.)
  • Peterson, Robert A. (ed.)
  • Kerin, Roger a. (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (7)Call number: 658.8003 MAR, ...

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